September 23, 2003

Etraffic Solutions and the Council for Educational Change (CEC) were presenters at the 50th Annual National School Public Relation Association (NSPRA) Conference. With over 400 participants from the US and Canada attending, this was the largest gathering of school and district communication professionals in North America. As well as presenting, Etraffic Solutions and the CEC had the opportunity to introduce the participants to their education software, including SP SnapShot™, ASAP™, and PrincipalPortal.net™.

SP SnapShot™ is a data tool that gives detailed analysis and information about achievement, school-by-school, student-by-student, teacher-by teacher throughout the U.S.

PrincipalPortal.net™ is an online program providing useful, comprehensive information, development modules, and networking opportunities.

The Accelerated School Administrator Program (ASAP) provides individualized professional development that prepares school administrators and teachers to be effective leaders and educators.

In their presentation Etraffic Solutions and the CEC discussed their joint work in promoting educational leadership through the use of high-level partnerships, technology usage for programs and communications, and teaming with external companies to provide quality communications and programmatic offerings to improve education. The presentation was well received by all those in attendance.

Etraffic Solutions Inc is an international provider of online learning content and applications for K-12 and adult learning. Etraffic provides organizations with engaging learning design, customized content, and software tailored to meet their needs. For more information visit www.etrafficsolutions.com.

The Council for Educational Change is the successor organization of the South Florida Annenberg Challenge initiative. The public-private $100 million initiative funded 102 innovative grant programs in the tri-county area, serving 378 schools, more than 280,000 students, 15,000 teachers, and 2,000 school and district leadership staff. For more information visit www.ChangeEducation.org.